Description

As digital outreach to shoppers becomes more frequent and more sophisticated, standards often slip. Join us for a review of the foundational elements of a successful digital marketing campaign. We’ll share several tips ranging from the tried and true (the subject line matters!) to the strongly recommended (invest in reputation management tools). Take home reminders of the basic principles of good marketing as well as ways to ensure your digital strategy evolves to meeting changing times.

Track(s)

• 
  Omnichannel Marketing

Handout(s)

• Digital Communications